Public Health

The industry of public perception management

8 March, 2024
Every commercial organisation requires sales. This means clients, account managers and a whole heap of bureaucracy. But when the product is an emotional fear based concept designed to be consumed by the masses, the meaning of value is easily obscured. When the global attitude of fear shifts in line with a new bogeyman (or terrifying virus) these organisations must adapt or die. Over time, they become obsessed with market share and focus on ring-fencing resources to secure their future.

Cultural events of global significance carry substantial fall out.

24 May, 2023
Increasingly the global population appears to be exhibiting traits and characteristics which could be described as less masculine and more feminine. From a rise in popularist female 'figureheads' such as Hillary Clinton, and Oprah Winfrey to the inescapable emasculation of traditional male role model stereotypes.

Sculpting the human topography with subconscious landscaping

22 February, 2023
Be it the Dead Sea Scrolls, The Knowledge of Verses or even the notorious Protocols of the Meetings of the Learned Elders of Zion, humanity has adopted various guides to living effective lives as a society. Outside of these documents and their philosophical teachings, exists an application of instrumental methods designed to mold society in specific ways. This human resource application is utilised in many cultures and exists outside of openly stated societal directives.