The industry of public perception management
8 March, 2024
Every commercial organisation requires sales. This means clients, account managers and a whole heap of bureaucracy. But when the product is an emotional fear based concept designed to be consumed by the masses, the meaning of value is easily obscured. When the global attitude of fear shifts in line with a new bogeyman (or terrifying virus) these organisations must adapt or die. Over time, they become obsessed with market share and focus on ring-fencing resources to secure their future.