Christmas

Alteration of value systems to suit an economic agenda

10 October, 2023
If a specific date is commemorated or celebrated, the chances are that it has also been rebranded at some time. It isn't even questioned any more that the Christian festivals were hijacked by organisations more interested in acquisition than spirituality. From Easter being the Pagan spring festival of Astora, to Christmas being the traditional winter harvest, most Judeo-Christian holy dates have been co-opted. However at some point, it was decided that these isolated events did not represent (sigh) ... the best value.

Stakeholders in the 'Santa Claus' narrative

24 December, 2019
Macy's: First department store accredited with late opening on the 24th Dec. Founded 1852

Montgomery Ward (Inventors of Rudolph): Mail order and department store retailer Est.1872 - Bankruptcy in 2000, Full liquidation in 2001. Brand continues as catalogue 'Wards'

The Coca-Cola Company: Soft drinks manufacturer incorporated in 1892.

Norman Rockwell: Seminal lightbox artist famous for portraying photo-realistic scenes of family life. 1894-1978

Hallmark: Greetings card manufacturer. Founded 1910